Portfolio Company Walla Software Lands $13M Investment to Help Boutique Fitness Studios Adapt to a New Normal

Our San Diego based portfolio company Walla (Fund III), the all-in-one studio management software for boutique fitness businesses raised an $8M Series A round, on top of a previous $5M seed round. We participated in the round and led the pre-product seed round as COVID began in 2020.

Software continues to eat the world from every angle and corner. Walla’s boutique studio software is built to save time, capture more revenue, and delight studio clients. Walla is the only studio management software using behavioral psychology to nurture client loyalty, community, and retention in one easy-to-use platform for both studios and clients. 

The company was co-founded by Laura Munkholm and Doug Hecht. Doug and I have invested together in San Diego for a long time.

This category has been long dominated by Mind Body which is a legacy, clunky, customer despised, now private equity-owned software company that Doug had been an executive with after selling his company to them in the past.

Built during COVID, Walla’s software allows boutiques to go virtual as well.

I am excited for Laura and Doug. The rest of the details are here.